Japour’s summer community event brought members together outside the gym and celebrated the relationships at the heart of the brand. I supported the event through promotion, personalised printed materials and film photography, capturing the experience and extending its community-led identity across both physical and digital touchpoints.
Over the course of the project, I developed and delivered Japour’s social media strategy, managing the process from initial planning through to production and performance review. The work included short-form video, member interviews and testimonials, educational content, copywriting, community-focused campaigns, event promotion, film photography and personalised printed materials.
Alongside producing content, I worked directly with the owner and members, adapting the strategy around feedback, business priorities and audience response. This created a consistent body of work that communicated Japour’s personality, strengthened its community presence and supported the generation of new enquiries.
