Art direction and campaign imagery for Northstar AW25.
The campaign explores gender fluidity in streetwear by styling traditionally male-branded garments on female subjects. Shot across everyday urban locations, the imagery focuses on natural, documentary-style moments to present clothing as accessible and inclusive rather than gender-specific.
Credits
Photography: Fynn Wills
Creative Direction & Styling: Evan Prichard, Fin Stainfield
Model: Rebecca Walker
Creative Direction & Styling: Evan Prichard, Fin Stainfield
Model: Rebecca Walker
