Garments created for the project were developed using upcycled denim, repurposing existing materials to align with a more conscious production approach.
Denim production is one of the most resource-intensive processes in fashion, with a single pair of jeans requiring up to 7,500 litres of water. Working with existing garments allowed for a reduced environmental impact while maintaining a raw, textured aesthetic.
Outcome:
A collaborative project combining music, garment design and visual identity. The collection sold out, demonstrating strong engagement with the concept and execution.