Northstar is a Brighton-based streetwear platform focused on sourcing and curating second-hand garments from global markets.
I built the brand identity, e-commerce platform and content strategy, combining editorial storytelling with product-driven design.
The project spans digital design, photography, and physical retail through pop-ups and community events.
Designed and built a Shopify storefront focused on clarity, fast navigation, and product visibility, balancing editorial storytelling with commercial functionality.
Developed a consistent social content system combining product imagery, editorial storytelling, and cultural references to build brand identity and engagement.
Northstar has also been activated through in-person retail, including a Brighton pop-up, translating the digital brand into a physical space and allowing direct engagement with customers.
Results
– Built an engaged audience across Instagram and resale platforms
– Sold products through e-commerce and in-person retail
– Established a consistent visual identity across all touchpoints
– Sold products through e-commerce and in-person retail
– Established a consistent visual identity across all touchpoints
